Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency
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Certain locations offer the five cheese mac & cheese, which provides 380 calories, 20g fat, 10g saturated fat, 33g carbohydrates, 17g protein, and 1,400mg sodium. If you're craving a warm side dish to your sandwich, consider a small serving of loaded potato soup, which brings 240 calories, 18g fat, 8g saturated fat, 15g carbohydrates, 5g protein, and 870mg sodium. You can order most Firehouse Subs sandwich options, such as ham, meatball, and turkey, in a kid's size. You can customize the Firehouse salad by choosing a protein of smoked turkey, grilled chicken, or Virginia ham. The vegetarian option has 260 calories, 19g fat, 5g saturated fat, 12g carbohydrates, 10g protein, and 1,240mg sodium. This marks the first time Firehouse Subs has expanded beyond a single-agency approach since its founding in 1994 – a strategic decision that ushers in a new growth era for the brand.
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500 Degrees will lead merchandising efforts, including those around product packaging, and Quality Meats is handling activations and key partnerships to engage customers and employees. Orchard will spearhead creative duties while PHD’s data-driven platform Omni aims to tap into new audiences for the QSR. Quality Meats is responsible for leading activations and forging partnerships that will help amplify the Firehouse Subs brand and crack the code on which levers are most motivating to guests and team members in local communities. The developer, Firehouse Restaurant Group, Inc., indicated that the app’s privacy practices may include handling of data as described below.
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Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore and Beijing. In addition to Firehouse Subs, PHD, 500 Degrees and ICR act as agencies of record for Burger King® within their respective disciplines (U.S., PHD and ICR; U.S. and Canada, 500 Degrees). PHD and 500 Degrees also support the remaining Restaurant Brands International (RBI) portfolio of brands, which includes Popeyes® (U.S. and Canada) and Tim Hortons (U.S., PHD; U.S. and Canada, 500 Degrees). The sandwich made its debut in 2021, the same year Firehouse introduced its Pepperoni Pizza Meatball Sub, which the company brought back to menus last July. The new offerings, however, will only be available to order through the Firehouse app and the restaurant’s website, firehousesubs.com. Onion, lettuce, tomato, and mayo round out the dish, complete with a toasted sub roll.
App Privacy
ABOUT PHDPHD, an Omnicom Media Group Agency, helps the world's leading brands outthink, outpace, and outgrow the marketplace with a next-generation network of tools, talent and technology engineered for connected intelligence. Collaborating on the AI-powered Omni operating system, PHD’s 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. ABOUT ORCHARDOrchard is a strategy-led creative agency, focused on delivering growth at speed for brands.Ad Age A-List 2023 & 2024. Orchard will be entrusted with developing a brand platform and deploying journey-based marketing initiatives that build affinity, accelerate franchise growth and drive guest traffic across the United States and Canada.
Loaded baked potato soup
Sometimes, a simple sandwich isn't enough, and you need something else to keep your hunger at bay. If you're looking for a warming and welcoming side, you may think that the Firehouse chili is clearly the way to go. We won't deny that this side dish will fill you up, but when it comes to the flavor, you can easily leave this chili behind. It's made with ground beef, onions, tomatoes, and kidney beans. That leaves you with a boring, lackluster chili that you could find pretty much anywhere.
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Firehouse Subs
With more than 1,200 mostly-franchised locations across 46 states, including Canada and Puerto Rico, Firehouse Subs actively engaged franchisee board of director members in the creative agency selection process. At first glance, we never expected the New York Steamer sub to be one of our favorites. Appearance-wise, it looks kind of sad when compared to most of the other sandwiches on the menu, and we just weren't convinced it was going to taste as good as the other choices.
Sweet & spicy meatball sub
The tuna salad sandwich on large white bread delivers 1,540 calories, 97g fat, 18g saturated fat, 103g carbohydrates, 71g protein, and 3,030mg sodium. Choosing a small tuna salad sandwich saves over 1,000 calories and nearly 2,000mg sodium. Rather than build-your-own subs with toppings and proteins, you can order cold specialty sandwiches with preplanned add-ons. Thank you for making us aware of the issues you experienced during your visit with the app and not earning your points. Please reach out to us at /support to be connected with a support agent so your concerns can be addressed properly and we hope to see you again for a 5-star experience sometime soon.
Consider splitting this sandwich up into two or more servings rather than eating it all for one meal. Switching the bread to wheat can lessen the sodium count by 300mg. The small Virginia honey ham on wheat with vegetables contains 370 calories, 18g fat, 4g saturated fat, 36g carbohydrates, 19g protein, and 1,080mg sodium. You can customize this order if you'd like, but the calorie count will increase with extra liquid condiments and cheese toppings. There are plenty of spots where you'll find plumper meatballs, a zestier marinara sauce, and even more cheese than what Firehouse offers.
Firehouse Restaurant Group, Inc., doing business as Firehouse Subs, is a Canadian-owned American fast casual restaurant chain based in Jacksonville, Florida that specializes in submarine sandwiches. It was founded in 1994 by former firefighter brothers Chris and Robin Sorensen.[3][4] Since December 15, 2021, it has been a subsidiary of Restaurant Brands International, which also owns the chains Burger King, Popeyes, and Tim Hortons. In addition to being in the same location as an earlier Firehouse Subs, Patel said, the shop will also have some of its previous workers among the approximately 15 full-time and part-time employees. He said the soft opening will give new employees a chance to get experience. 500 Degrees will aim to reimagine the in-restaurant merchandising approach and optimize the on-premise experience through creative design and production services that help engage guests and drive sales. The team will lead the creative, execution and point of purchase-implementation processes for all merchandising campaigns, product packaging and other special projects.
While a lot of the sandwiches at Firehouse Subs taste pretty similar, there is one that stands out from the rest when it comes to its flavor profile. This sandwich offers something completely different, and for that, we're grateful. Smoked turkey breast lays the foundation for this Firehouse staple, and you're not going to find another kind of meat stacked on top of your turkey. These mushrooms are cooked to perfection, and they add a lovely texture that you don't get in any of the other sandwiches on this list. Add some melted Swiss cheese on top, and you have a subtle symphony of flavors that also helps you pack more veggies into your diet. In our opinion, it's one of the absolute best sandwiches that's ever been dreamt up.
Additionally, we think this sandwich tastes better in its cold form, so you may want to opt for that if you want your sandwich to taste as good as possible. However, beyond the breadcrumbs, there's not that much going on here. The pasta is overcooked and mushy, leaving you without a shred of texture apart from the aforementioned breadcrumbs. The cheese sauce, despite being made with five different types of cheeses, is very one-note and bland. It's also a bit watery, which doesn't do anything to help the mushy texture of the pasta. JKR aims to make Firehouse Subs’ visual identity more distinctive while ICR is expected to generate earned media and other types of buzz for the brand.
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Are you looking for the ultimate side dish to pair with your sub? Of course, you can always keep things simple with a bag of chips, but if you're looking for something a little more filling, we recommend the loaded baked potato soup. You may not assume that Firehouse Subs would do very well with soup, especially considering its mess of a chili. But when you take your first bite of this creamy, carb-y soup, you'll see that it's actually one of the better options on the menu. While some sandwich shops are known for their cold, soggy offerings, Firehouse Subs boasts hot, well-constructed sandwiches that taste a step above their competitors' items.
We wish more of the sandwiches on the menu featured this fantastic combo. Firehouse Subs is shifting to a multi-agency model in the chase for greater scale and more distinctive brand storytelling at a moment when consumers have no shortage of sandwich options come lunchtime. The company, which was founded by two former firefighter brothers, was acquired by restaurant giant RBI for $1 billion in 2021. RBI has pushed to grow Firehouse Subs’ international footprint, opening its first locations outside of North America last year and striking a deal to bring the brand to the Middle East. Alternatively, the Firehouse salad with grilled chicken (which eliminates the salami from the Italian chopped salad) has 380 calories, 10g fat, 4g saturated fat, 14g carbohydrates, 57g protein, and 1,690mg sodium. The large Jamaican jerk turkey on white has 1,140 calories, 55g fat, 13g saturated fat, 111g carbohydrates, 62g protein, and 3,080mg sodium.
The 10-ounce Firehouse chili has 300 calories, 15g fat, 6g saturated fat, 22g carbohydrates, 18g protein, and 850mg sodium. You might want to order a small cheese sub or a kid's grilled cheese sandwich to dip in the chili and augment the taste of both and create a hearty, warm meal. The melted provolone is the perfect cheese to pair with these meats, and the mayo and Italian dressing ensure that it's not too dry. It balances everything out by adding a zing of acidity to an otherwise super heavy sandwich.
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